ACB App
Transforming the Basketball Fan Experience
From the court to your mobile: a new way to experience Spanish basketball through an innovative app that connects fans to every moment of the game.
The collaboration between Mecexis and the ACB has revolutionized the way fans experience Spanish basketball. The new official app not only offers real-time statistics but also transforms each game into an interactive experience with exclusive stories, live voting, and personalized content that keeps fans connected to their favorite sport.
About the Client
From sports competition to digital phenomenon: the story of a league that never stops innovating.
The Association of Basketball Clubs (ACB) is the entity that manages the most important professional basketball league in Spain and one of the most prestigious in Europe: the Endesa League. With more than 40 years of history, the ACB has produced some of the best basketball players in the world and is a benchmark in professional sports management.
The organization not only manages the Endesa League, but also other iconic tournaments such as the Copa del Rey and the Endesa Super Cup, events that bring together the country's best teams in competitions that attract the attention of millions of fans. The ACB has been characterized by its constant innovation, pioneering the implementation of new technologies to improve both the competition and the fan experience.
In its quest to remain at the forefront of digital sports, the ACB identified the need to create a platform that not only informed but also truly connected with an increasingly digital and demanding fan base. This commitment to innovation and user experience led them to seek a technology partner capable of realizing this vision.
The Challenge
The necessary evolution of digital sport
The current digital landscape required a revolution in the way it connects with basketball fans. The ACB faced the challenge of unifying its digital presence in an increasingly demanding market, where fans demanded instant access to updated content and a more immersive experience. The dispersion of information and the need to process large volumes of data in real time presented a significant technical challenge that required an innovative and scalable solution.
Our Solution
Cutting-edge technology for an unparalleled experience
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Technical Architecture
The app's technological foundation was built on a modern and robust architecture. The frontend, developed in Flutter, provides a fluid native experience on both iOS and Android. The backend, implemented in Django, guarantees efficient data processing, while the AWS infrastructure ensures the scalability necessary for periods of high demand.
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Content Management
The system includes a customizable administration panel that gives the ACB communications team complete control over content. Integration with platforms like Vimeo streamlines media management, while reusable modules facilitate quick and efficient updates.
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Automation System
The platform incorporates automatic notification and update systems that keep fans constantly informed about key moments of each match, ensuring that no important moment goes unnoticed.
Implementation
From vision to reality
The development of the ACB application is a perfect example of how agile methodology, combined with an expert team and a clear vision, can transform an ambitious project into a successful reality. For nine intensive weeks, we maintained constant communication with the client, adapting the development process based on feedback and emerging needs. The phased deployment allowed us to validate each component in a controlled production environment, ensuring a smooth transition to the full platform.
Innovative Features
Redefining the fan experience
Results and Impact
Success in numbers and experiences
The app has demonstrated exceptional performance during the most intense moments of the competition, efficiently handling traffic peaks while maintaining optimal response times. Indicators show a substantial increase in user engagement, with significant increases in both time spent and interaction frequency. Process automation has allowed the ACB communications team to focus on creating more valuable content, significantly improving the quality of the user experience.
A New Chapter in Digital Basketball
Technology at the service of the fan
The ACB's mobile app exemplifies how a well-executed technological solution can significantly improve the sports fan experience. Through this project, Mecexis has demonstrated its ability to deliver complex solutions that respond to real needs, meeting both technical and business objectives.
The success of this collaboration between Mecexis and the ACB is reflected in the daily use of the app by thousands of fans, who now enjoy a more direct and enriching connection with their favorite sport. The platform continues to evolve, incorporating improvements based on user feedback and adapting to the changing needs of Spanish basketball.
The positive results of this project lay a solid foundation for future developments in the field of digital sports, demonstrating that technology can be an effective tool for bringing sports closer to its fans.
At ACB, we wanted to modernize and optimize our official app. By working with Mecexis, we were able to achieve a very satisfactory final result, in line with the historic institution we represent and what fans needed. Thus, we have managed to consolidate an essential tool for following the Endesa League with a better user experience.
