Manresa Basketball Web
A Renewed Digital Presence
Uniting History and Digitalization for a Connected Hobby
Bàsquet Manresa , with more than 90 years of history, is taking a leap into the digital world with a new website designed to connect the team with its fans in a dynamic, accessible, and exciting way, reflecting the essence and passion of the club.
From History to the Digital Vanguard
A sporting legacy that evolves into the digital environment
Bàsquet Manresa , founded in 1931, is an iconic Spanish basketball club with a rich history of achievements, including titles such as the Copa del Rey and the ACB League. This legacy of excellence and hard work has inspired generations of fans, cementing the club as a benchmark in the sports world. However, in an increasingly digital world, the club recognized the need to strengthen its connection with its fans through a platform that not only informs, but also excites and captures the essence of the team. Thus, the project to develop a website that would not only represent Bàsquet Manresa, but also project its identity and passion to a digital audience, was born.
A Website That Takes the Club to Another Level
Bàsquet Manresa 's new website is a combination of innovative design and advanced technology, created to meet the expectations of both the club and its loyal fans. It stands out for its personalized features and its ability to offer an immersive experience.
-
A Visual and Emotional Experience
The website's aesthetic is designed to capture the essence of Bàsquet Manresa , combining colors, graphics, and visual elements that reflect the club's energy and passion. User experience was prioritized to ensure intuitive and fluid navigation, optimized for mobile devices and adapted to the needs of a modern audience.
-
Omnichannel
The platform has been optimized to ensure a seamless experience on mobile devices, allowing fans to enjoy all the features from their smartphones or tablets, connecting with the team from anywhere, at any time.
-
Content Automation
Data uploads and updates are automated, eliminating manual processes and ensuring the site is always up-to-date. This improves management time and allows the communications team to focus on creating additional content for fans.
Transform Passion into Connection
Create a platform that would strengthen the bond between the team and its fans
The project involved much more than just creating a website. The real challenge was developing a digital tool capable of reflecting the intensity and excitement of Bàsquet Manresa.
Fans needed a centralized space where they could find all their team information, from real-time stats and scores to pre-match news and analysis. At the same time, the platform had to convey the unique spirit of the Nou Congost, making each visit to the venue an extension of the arena experience.
Furthermore, the club's budgetary constraints required the project to combine advanced functionality with an attractive design, optimizing resources to maximize its impact. All of this had to be achieved with an agile system that updated automatically and was accessible from any device.
Closer to the Fans than Ever
The new platform has generated an immediate and notable impact
-
x2.12
Users
-
x3.2
Visits
-
x4.6
Pages visited
Future: Consolidating the Digital Experience
Continuous innovation to strengthen the bond with fans.
The new Bàsquet Manresa website is designed with the flexibility to adapt to the future needs of the club and its fans. With a solid and scalable foundation, the focus is on continuing to evolve to offer an even more comprehensive and interactive experience.
Continuous improvements are planned to expand the digital connection with fans, exploring new ways to bring the excitement of basketball to every corner, while maintaining the innovative spirit that characterizes the club.
Thanks to Mecexis, we were able to capture everything we needed as a club on our new website, and we were able to organize all our content - data, statistics, videos, photos - into a powerful tool for our fans.
