Nou Grup Ecommerce
Tailor-made B2B e-commerce
Transforming Electrical Material Distribution in Spain
Nou Grup boosts its partners' competitiveness with customized B2B e-commerce platforms and a centralized catalog system, strengthening their position in the digital market.
From Tradition to Digital Innovation
Nou Grup adapts its 30 years of experience to e-commerce, offering its partners tools to stand out in a constantly evolving digital environment.
The electrical distribution sector is undergoing a radical transformation, driven by the need to adapt to an increasingly digital market. In this context, Nou Grup , with over 30 years of experience, more than 50 partners and 100 points of sale, and a turnover of over €270 million, has taken on the challenge of strengthening its partners to compete in an environment where online presence is crucial.
The project focuses on creating specific tools to equip each partner with their own B2B e-commerce platform , enabling them to compete effectively in a world where the digital platforms of major players are becoming increasingly powerful and sophisticated. It's not about digitizing internal processes, but rather providing direct and effective access to the digital market, improving competitiveness in a highly dynamic environment.
A Central Challenge: Competing in a Digitalized Market
Facing growing competition in e-commerce requires equipping each partner with independent tools that match the level of the major market players.
In a sector where major online e-commerce players set increasingly high standards in terms of service, reach, and pricing, traditional retailers face the risk of being left behind. Nou Grup understood that to maintain the relevance of its partners in this landscape, it was essential to equip them with tools that would allow them to operate and compete directly in the digital arena.
The challenge wasn't simply to modernize the relationship between partners and the end customer, but to ensure that each member could position themselves as a competitive player in e-commerce. The core of the project is clear: create a customized B2B e-commerce platform for each partner , complemented by a centralized catalog system that fosters collaboration without compromising independence.
The Solution: Personalized and Competitive e-Commerce
A B2B e-commerce platform tailored to each partner, with a scalable infrastructure and a catalog system that balances independence and collaboration.
Impact: A New Standard in B2B Commerce
The solution transforms partners' operations, allowing them to compete effectively in e-commerce and leverage group synergies.
The implementation of this project has allowed Nou Grup partners to access modern, customized e-commerce tools specifically designed for the B2B market. Each company now has its own platform tailored to its operational and commercial needs, which has significantly expanded their capabilities to interact with customers digitally.
The dual catalog system has been a key factor in improving collaboration within the group. By combining the autonomy of individual catalogs with the advantages of a shared group catalog, partners have improved their competitiveness and strengthened their business relationships.
Future: Expanding Digital Possibilities
The platform lays the groundwork for new opportunities, such as hybrid B2C models and the integration of advanced e-commerce features.
The project's success marks the beginning of a path toward even deeper digitalization. Nou Grup is ready to evolve its platforms toward hybrid commerce models, including the possibility of integrating B2C functionalities that expand its partners' business opportunities.
The system's modular architecture makes it easy to incorporate new tools, such as simplified returns, product reviews, and dynamic promotions. Furthermore, integration with platforms like Google Merchant opens the door to greater commercial reach in the digital environment.
Beyond technology, this project represents a strategy that positions Nou Grup and its partners as leaders in the sector, demonstrating that a customer-centric approach tailored to business needs can transform even the most traditional operations. With this foundation, the future of electrical distribution in Spain is more connected and full of possibilities.
What Mecexis has achieved is to understand the complexity of our purchasing group and translate it into an e-commerce platform that not only works seamlessly with our central management, but also empowers each of our partners individually.
