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Discover analysis, trends, and advice on web development, apps, usability, and digital strategy on our blog, designed for innovators and project leaders.
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go to Is your product design hindering conversions?17/10/2025 - Design
Is your product design hindering conversions?Most digital products don't have an obvious "bad experience." They have small, accumulated friction points that no one sees until they look at the metrics. And by the time they look at them, they've already been costing money for months.
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go to What is User Experience (UX) and why is it key?04/01/2023 - Design
What is User Experience (UX) and why is it key?User experience is the process that occurs when a user uses a product or service—in this case, the application or website interface. This requires considering the user's sensations, environment, and needs, along with the interactions offered by the interface. In this post, we'll introduce its most important aspects.
