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Discover analysis, trends, and advice on web development, apps, usability, and digital strategy on our blog, designed for innovators and project leaders.

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  • commandos inside an airplane

    14/11/2025 - Development

    Generative AI, RAG and MCP: when the model needs to know about your company

    A language model can draft contracts, summarize reports, and answer technical questions. But it doesn't know how much you billed last month or what your return policy says. For generative AI to be useful in a business context, it needs access to real-world data. RAG and MCP are two distinct approaches to solving that problem.

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  • wall in poor condition

    31/10/2025 - Development

    Is your team paying off technical debt in every sprint?

    Your team plans ten things and delivers six. Sprint after sprint. The developers are busy, but the product barely moves forward. When delivery slows down and no one can find a clear cause, it's most likely that technical debt is silently accumulating. The problem isn't how much your team works, but how much of that work is productive.

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  • shopping cart

    17/10/2025 - Design

    Is your product design hindering conversions?

    Most digital products don't have an obvious "bad experience." They have small, accumulated friction points that no one sees until they look at the metrics. And by the time they look at them, they've already been costing money for months.

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  • technician restoring a painting

    29/09/2025 - Development

    Refactor or rewrite: the decision that can block your roadmap

    Each new feature takes longer than it should. The team asks for time to "clean up." A point is reached where a decision must be made: refactor or rewrite? Both options carry real risks. Making the wrong choice is costly.

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  • lighthouse with sea in the background

    12/09/2025 - Development

    Google Lighthouse: The errors that the scoring doesn't show you

    Most teams run Google Lighthouse, glance at the score, and close the tab. But behind that number is a report that points to specific bugs affecting your users. The score is the headline. The details are the news.

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  • several disorganized Lego pieces

    29/08/2025 - Development

    Your technical debt has a solution (and it's not rewriting)

    On average, development teams spend a third of their time dealing with technical debt instead of building new things. When the situation becomes unsustainable, the temptation is to scrap everything and start from scratch. But complete rewrites are one of the riskiest bets in software development. The question is: is there another way?

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