Project history
More than 110 projects since 2012.
Tool for IGTP that turns videos from a preclinical study into trajectories, speeds, turns, resting times and occupancy maps. It allows behaviour to be compared before the stroke, afterwards and after treatment. Classical computer vision and geometric calibration obtain measurements without training models or using a GPU. In the published case study, it processes one hour of video in two minutes.
One hour of video processed in two minutes in the published case study, using classical computer vision without training models or using a GPU.
SART's corporate website with multilingual publishing on Wagtail. The project provides an editorial foundation for managing the organisation's public content and its language versions, with container-based deployment.
Vanguard FSI's public website with multilingual content and editorial management in Wagtail. The development combines content administration with an updated web interface to present the company's activities.
Mecexis's own product connecting projects, tasks, time tracking and shifts by location in one application. History, comments, exports and real-time updates support continuity in the team's work. Keyboard shortcuts and inline editing make everyday operations easier. Each organisation has an independent instance, and Mecexis uses it daily.
An in-house product used daily by Mecexis to manage projects, tasks and time.
Application for managing and consulting Bàsquet Manresa's historical statistics. The project brings the club's historical sports information together in a database with a dedicated interface for maintaining and accessing it.
Engineering platform that turns simulation results into pressure equipment and foundation checks under ASME and ACI codes. The engine covers more than fifteen types and over 620 parameters, and generates reports with tables, charts and calculations. Scenarios, variants, background processes and history connect the analysis with the final technical documentation.
More than fifteen types of check and over 620 parameters calculated in seconds, according to the published case study.
Multilingual corporate website for ADEC with the Wagtail content management system. The development brings language versions together on a common editorial foundation and combines Django with Tailwind CSS to shape the company's public presentation.
Corporate website for Electric Servei with content management and versions in different languages. Wagtail centralises editing, while Django and Tailwind CSS support the site's publishing and interface.
Desktop tool for SART that transforms surgical Excel spreadsheets through tabular processing in Python. It packages the conversion in a Windows executable utility, making it easier for staff to use the process without working directly with the code.
Platform for SART and Institut Roura connecting medical procedures, authorisations, invoicing and payment reconciliation. Document AI interprets more than 30 insurance company formats with administrative review, roles and traceability. A phased migration integrates previously separate processes. The published case study documents a 96% reduction in daily document review time per person, from eight hours to twenty minutes.
From eight hours to twenty minutes of daily document review per person, a 96% reduction in the published case study.
Desktop application that transforms SART's surgical scheduling Excel files, categorises shifts and procedures, and generates a standard format. It encodes classification rules within a repeatable process, reducing the need to reorganise spreadsheets manually.
Bàsquet Manresa's platform connecting the match experience with discovering Bages. It brings together dining, accommodation, wineries, culture and transport, and includes booking and payment for match experiences. Content in Catalan, Spanish and English, with AI support for text translation, combines regional promotion and booking management in one environment.
Mecexis's own system for creating administration panels and sign-in screens on Django. It brings together a shared interface, forms and reusable utilities to adapt administration to each project. This foundation allows new panels to be developed with common presentation and interaction principles, and improvements to be shared between the applications that use it.
Common foundation for Mecexis panels, used in projects such as Babià One and Quiralis.
Application for Mondragon's industrial division to manage human resources at its international branches. It centralises branches, personnel history, projects and forecasts. The challenge is to connect the evolution of teams with a distributed organisation and each branch's tracking and planning needs.
Update of a jellyfish observation system for SOCIB, with geographical information, reports and maps. Mecexis's work covered upgrading Django, preparing container-based deployment and improving the existing application, continuing the development of a marine monitoring tool.
In-house invoicing component bringing invoices, contacts and configuration together in a reusable application. Developed by Mecexis, it provides the invoicing foundation for Babià One and Quiralis, allowing this functional core to be shared between products with different operations.
An in-house invoicing core reused across two different operations, Quiralis and Babià One.
B2B e-commerce platform providing an independent shop for each Nou Grup member, combining a shared catalogue with each member's own offering. It integrates orders, price lists and commercial documentation with members' ERP systems. The complexity lies in sharing a functional foundation while maintaining separate identities, data and deployments, and adapting connections to diverse management systems.
Bukwave presentation page built as a static website. A digital piece focused on the brand's presence, built with templates, styles and JavaScript.
Catalogue platform for Nou Grup that forms part of the evolution of Carticious and feeds members' B2B commerce. The development includes catalogue reconciliation and recommendations, name and description generation, assisted classification and search data preparation. The challenge is to turn heterogeneous product information into consistent commercial data, with category suggestions that people can review.
Design and development of a minimum viable product connecting two-person chess matches with bets linked to the game. The journey includes creating a match, finding an opponent and playing the game. The scope focuses on the individual experience between players.
Design and development of a Spanish-language masterclass platform with a course catalogue, video lessons and subscription access. The user journey connects content discovery with the course and access permissions. The project was never launched on the market.
Dedicated application for managing Nou Grup's consumption records, model 347 files, volume rebate calculations and settlements. It brings together the data and calculations needed for this process, with associated notifications. It is a separate project within the Nou Grup environment, distinct from the catalogue and e-commerce system.
Development of ARFE Consultors' corporate website to present the consultancy's activities. The project combines a Django application, a custom frontend and container-based deployment, with a technical foundation suited to a business communications site.
Mobile card application developed with Flutter. It brings the card content together within the application and includes Firebase analytics to observe usage. The project combines a mobile interface with local content resources.
E-commerce platform for Legomar with a catalogue, orders, shipping and connections to external services. The project adapts an e-commerce foundation to the buying group's context, with its own implementation distinct from Horizonte Eléctrico.
E-commerce developed for Legomar under the Horizonte Eléctrico brand. It brings together the catalogue, orders, shipping and taxes with external integrations. It has its own implementation while sharing the technology foundation with the Legomar shop.
Work on an existing Stocken Capital platform for digitising corporate governance. Mecexis's involvement focused on improving an inherited system with corporate workflows and components linked to Stellar. The challenge is to understand and modify a foundation previously developed by other teams while preserving the application's functional context.
Family-oriented application from Fundació Catalunya La Pedrera for discovering the wildlife and plants of the Pirineus through a route divided into stages. It combines maps, videos, audio, images and quizzes in four languages. Downloading resources in advance allows the experience to continue without mobile coverage.
Downloading content in advance allowed users to continue the route in the Pirineus without mobile coverage, with content in four languages.
Centralised identity system connecting user access across different ACB platforms. The development covers the sign-in interface, integration services and documentation, with tools for processing and exporting users and statistics.
Development of a microsite for Robiza, with a focused presentation of the brand and a Django web foundation. The project combines frontend work with container-based deployment, tailoring the solution to the scope of a small website.
Corporate website for esedeelectric developed in 2021 with Webcoet. The project establishes the company's own digital presence on the Mecexis platform, adapting a simple website structure to the company's presentation.
Inselmar's corporate website, created with Webcoet in 2021. The project applies a shared website creation foundation to the client's presentation, with a scope suited to a simple business communications site.
Pintures Vegas's website, created with Webcoet in 2021. The development uses Mecexis's common foundation to give the client its own corporate presentation in a small website.
Zenitram's website, developed with Webcoet in 2021. The work adapts the Mecexis platform to the client's identity and focuses its presentation within a small corporate website.
Website for ARLU Estudi developed with Mecexis's Webcoet platform. The project adapts a shared website creation foundation to the studio's identity and continues the evolution of its corporate website versions.
Web platform for event operations within the ACB ecosystem. It brings event and distributor management together with associated automations in an application that supports the coordination of these activities.
Quiz web application for the ACB ecosystem. It adds a question-based participation format to fan engagement, within the family of digital products developed for the competition.
Mecexis's own platform for creating simple landing-page websites from a shared foundation. It served seven client websites, adapting each business's presentation without repeating the entire technical build. The project brings together the development needed for a small corporate website in a reusable product.
An in-house platform that served seven client websites, all from 2021.
Orive Pintura Industrial's website, created with Webcoet in 2021. The project adapts the Mecexis platform to the business's presentation, using a simple website format focused on the company's identity.
Demonstration of a live event platform developed for Square One, with Mercedes-Benz as the end client. It organises the experience around presenter, moderator and viewer roles, and integrates audiovisual communication in the browser to explore how a digital event works.
Official application bringing together live matches, vertical stories, MVP voting and quizzes with prizes. Unified access through ACB ID connects the fan experience, while modular content administration, Vimeo integration and automatic notifications support publishing. Developed for iOS, Android and web, it has evolved in phases.
Web voting and survey system integrated with ACB ID. It connects user participation with the ACB ecosystem's shared identity, bringing this unified access to a dedicated application for collecting votes and responses.
Website for Taller Argelich developed with Webcoet in 2021. Mecexis's own platform enables a small corporate web presence tailored to the workshop's presentation.
Web platform dedicated to the schedule and playback of ACB audiovisual content. The project provides access to programming information and video within a single web experience.
Online shop for the club's sports merchandise, built on Carticious. It integrates the catalogue, inventory, search and multilingual content with independent administration. The guest purchasing journey takes three screens, connecting product browsing with placing an order.
Platform for coordinating the international distribution of ACB audiovisual content. It brings together distributors, bookings, contracts and access conditions for the satellite or streaming signal. Notifications and dashboards support operations, while automated provisioning prepares resources according to events and demand.
Live streaming and video-on-demand platform with multiple rooms, parallel sessions, chat and moderated questions. The page builder, permissions and multilingual support allow each event to be adapted. Two very different generations take the product from a simple solution to a platform with automated deployments and infrastructure for thousands of concurrent users, according to the published case study.
The second major version moved from a simple solution to a platform with automated deployments for events.
Functional prototype developed with Minorisa in Manresa to discover printers on the network and collect consumable status information. It centralises information on equipment from different manufacturers to make management easier for distributors, maintenance providers and sales teams. The complexity lies in connecting local discovery with a central database and a consolidated view of the equipment fleet.
A functional prototype bringing printers and consumables from different manufacturers together in one central database.
Online gym with monthly subscriptions, a class schedule, and instructor, student, administration and VIP profiles. The platform automatically creates rooms on an external streaming service and restricts access to registered participants. The custom development connects payments with session organisation and access.
Web viewer for following ACB matches and competitions live. It integrates data from an external API and play-by-play tracking in a modular, adaptable interface, bringing fans updates on the matchday's progress during the competition.
Prediction game turning the ACB knockout rounds into a participatory experience for fans. It allows users to create public and private leagues, choose the MVP and include sponsor bonuses. The administration supports different competition formats, and the infrastructure adapts resources to demand.
Website for architect Pere Safont Mas presenting Panel House homes alongside company and contact information. The property catalogue structures the offering within a Django-based site, with a clear separation between homes and corporate content.
Espai 6's website connecting a calendar, gallery, news, newsletter and access to tickets. The development links the promotion of activities with the booking or purchasing journey, connecting editorial content and event participation.
System connecting audio captured in the arena with data from Bàsquet Manresa's home matches. It processes sound and stores readings associated with each match to track crowd atmosphere, combining information from the physical environment with sports data.
It connected arena audio with data from each match to track crowd atmosphere.
Private training platform for Laneb customers that organises courses, instructors, topics, videos and quizzes. It saves video playback positions and calculates progress by activity and course. Automatically marked tests include a configurable minimum score. The challenge combines a complete learning journey with access activation, editorial administration, and course import and export.
Development and renewal of Bàsquet Manresa's official application with Flutter. The project covers two major versions, created in 2019 and 2022, involving an extensive rebuild of the club's application and the continuation of its mobile presence.
MEPSA's industrial website with a machine catalogue, application sectors, brochures and sales pages. The development connects products, documentation and usage context to make a technical offering easier to explore within a single manageable structure.
Bàsquet Manresa's website bringing together results, statistics, news, match previews and multimedia content. Automatic updates from sports sources reduce manual communications work and keep the club's news connected. The two major versions, from 2019 and 2022, combine a distinctive visual identity, mobile access and a shared content and data foundation.
During its first two years, the website included the live coverage system that was later developed as the Live project for ACB.
Noro's corporate website with projects, knowledge-sharing material and content, adapted for desktop, tablet and mobile. The development combines the presentation of work with information publishing and supports the organisation of linked accounts using professional naming conventions.
Working-time recording application with offline clocking and checks based on schedules, authorised locations or QR codes. It supports multiple companies, charts, exports and configurable approval workflows. Its time tracking features were later integrated into the third version of Babià One.
Corporate website for AquiVets with a Django-based content management system. The project provides an editable foundation for presenting the veterinary practice and maintaining the site's information through an administration interface.
Safont Mas's corporate website with a project portfolio, editable pages and text. The development structures the presentation of architectural work and allows its content to be updated on a Django foundation.
E-commerce for 3D Dreams developed on Carticious, with a blog and content management system. The project brings the online shop, business presentation and editorial publishing together in a single manageable Django platform.
Textile e-commerce on Carticious with a production engine that calculates fabric consumption, shrinkage, orientation, joins, finishes, embroidery and the use of offcuts. It converts measurements into costs, prices and quotes according to price lists. Customers and the sales team use the same workflow, integrated with ERP Murano to coordinate the catalogue, customers and orders. Industrial complexity forms part of the sales process.
The engine even calculated how to use fabric offcuts to make napkins.
Mecexis's first machine learning project, developed to explore the automation of LiveInTrading's methodology. The experimental bot combines strategy testing with machine learning-based optimisation. The work addresses the conversion of trading criteria into an executable system and remained in the testing phase.
Mecexis's first project using AI and machine learning, applied to optimising trading strategies.
Prototype for Mapfre exploring motorcycle accident detection by combining accelerometry with the separation between the phone and a Bluetooth beacon on the motorcycle. Developed in 2018 with a beta version of Flutter, it addressed the coordination of sensors, location and background execution. Operating system restrictions limited the continuation of the project, which was not released.
It was already using a beta version of Flutter in 2018. Detection combined accelerometry with separation from a beacon on the motorcycle.
Comprehensive system for the World Roller Games 2019 with an API, website, app and results widgets. An adaptable model coordinates fifteen disciplines or sports groups and 128 events or categories, with schedules, athletes, results and statistics. The project covers an event with more than 4,000 athletes and 81 countries, connecting different competition formats with the publication of sports data.
Fifteen disciplines or sports groups, 128 events or categories, more than 4,000 athletes and 81 countries in one system.
Corporate website for Boix Domènech with a blog and content in different languages. The development combines editorial publishing and company presentation on a single Django foundation, maintaining a common structure for the language versions.
Development of the Foorter online shop on Carticious, Mecexis's own e-commerce foundation, adapted as a dedicated project for the brand. It combines Django and PostgreSQL with a web interface and container-based deployment.
E-commerce for Rampuixa connecting the catalogue, users and payment with the company's management system. The project's evolution adds product imports and ERP integration. The development addresses the relationship between management data and the shop, with container-based infrastructure.
Institut Roura's website presenting its ear, nose and throat service. Two major generations of the project culminate in the 2026 rebuild, with Wagtail editorial management and a new frontend foundation. The development renews the centre's public communications and the tools for managing its content.
Mobile application for Solter incorporating Bluetooth Low Energy connectivity. The development combines a hybrid interface with access to the device's Bluetooth features, connecting the app's user experience with short-range communication with external equipment.
Custom website for Drink Home Ibiza coordinating the presentation of DHI and DHC within a multisite or multi-brand structure. Two major rebuilds bring the project to a Wagtail foundation, with shared content management and container-based deployment.
Web application combining content about wineries and wines with e-commerce features. The development connects the presentation of wine industry information with its commercial side in a single Django-based website.
E-commerce and booking platform for Ibiza Yacht Week. The project adapts Carticious to a booking service, combining the commercial presentation with a web application dedicated to this process.
Two major versions of the Instituto de Otorrinolaringología García-Ibáñez website. The project renews the centre's public presence and evolves to a Django foundation with a content editor and container-based deployment.
Nutrition and health platform project with diets, goals, and records of food intake, nutrients, allergens, activity and body measurements. It includes an application interface prototype covering nutrition, workouts, reminders and summaries, providing a way to consult and track this information.
Experimental project for LiveInTrading focused on implementing and testing trading strategies with NinjaTrader. The work explored translating a trading methodology into executable rules. It remained in the testing phase.
Corporate website for Mur & Martí with a blog and content in different languages. The development organises editorial publishing and company information on Django, with a shared structure for the language versions.
E-commerce for customised cups connecting product configuration with production. It manages colours, quantities, Pantone inks, print-ready artwork and tiered pricing, with prepress and shipping costs based on box volume. Bidirectional integration with ERP Murano synchronises customers, addresses, orders, and production and screen-printing statuses.
The purchasing process included manufacturing decisions, from Pantone inks to prepress costs and screen printing.
Two generations of STC Retail's e-commerce project, developed on Carticious. The platform brings together the corporate presentation and commercial catalogue. The rebuilds renew both the interface and the site's foundation.
Tal Com Pinta's e-commerce site based on Carticious, with a catalogue, documents, a sales area, a blog and contact information. Two major rebuilds take the project forward, with Wagtail for editorial management. The development connects public content and sales resources within a shared management system.
Development of Jaume Escayola's website in 2015, with a Django foundation and a JavaScript, Pug and Sass frontend. The project establishes the client's own digital presence within Mecexis's historical portfolio of custom websites.
Development of a platform for Nus Barcelona that brings a shop and a school together in one web environment. Its structure includes products and subproducts, connecting the commerce and training modules on a shared Django foundation. The project supports an activity that combines sales and training.
Digital platform for an Andorran stock market and investment training company. It brings training, metrics, calendars, subscriptions and analysis together with the blog and commercial website. The development connects public content with training services within a single product.
Two major rebuilds of the Sensus website, with topic areas, a blog, events, content and charts. The project combines editorial presentation with visual information and evolves from its original foundation to container-based deployment.
Two generations of website for Arquitectura Perarnau, developed as successive commissions. The site brings together services, projects, a blog and contact information to present the studio's work. The rebuilds renew the portfolio presentation and technical foundation over the course of the client relationship.
Corporate website for Be Travel, developed with Django and an HTML, CSS and JavaScript frontend. The project gives the travel business its own digital presence, with an implementation tailored to how the business is presented.
Customer loyalty web application within the Babià ecosystem. Developed as a dedicated tool separate from Babià One, it focuses on loyalty within the brand's digital environment.
Development of an e-commerce site for Aromatics del Mediterrani on Django, with a catalogue and integrated payment functionality. It is part of Mecexis's early period of custom shops, with an HTML, CSS and JavaScript frontend.
Engineer recruitment platform started in 2014, with two major versions. It combines structured profiles, guided job posting creation, questionnaires, elimination criteria and weighted scores to shortlist applicants. A tracking dashboard and reusable requirements connect selection with the recruiter's work. It includes a website, a hybrid app and commercial functionality with credits, payments and invoicing.
Since 2014, shortlisting with elimination criteria and weighted scores to match engineering vacancies and candidates.
Evolution of the studio's website from Anxaneta to Mecexis, with a portfolio, blog and content in Catalan, Spanish and English. Successive rebuilds introduce new tools for editorial management and the visual experience. The current foundation combines Django and Wagtail with interactive resources to present services, projects and the studio's history.
Footwear e-commerce developed for KLT on Carticious. Zateria is a separate commission within the same company, aimed at differentiating brands while building on the evolution of a shared commerce foundation.
Comprehensive logistics platform connecting transport planning with service contracting and payment collection. The engine made use of existing routes to suggest additional pickups and deliveries, accounting for geography, time windows and restrictions across ten cargo categories. The ecosystem included reverse auctions with automated bidding, bookings, payment collection, seven-stage tracking, messaging and ratings between both parties. Started in 2014, the project brought route algorithms, commercial operations and trust mechanisms between users together in one platform.
It combined the use of existing routes with automated auctions, payment collection and two-way reputation within a complete transport ecosystem.
Òptica Montserrat's website with content about services, conditions, the team and bookings. The development organises the centre's information in an interface built with HTML, CSS and JavaScript, connecting information browsing with contact for booking.
Website and sales presentation pages for Control Sistemes, with a catalogue of systems and printers. The development connects corporate information with browsing the offering, grouping the different pages within a single web solution.
Two major versions of the Autoescola Babià website, rebuilt to renew the business's digital presence. The work combines corporate presentation with a Django web foundation, adapting the site throughout the different stages of the project.
Two major versions of the Eco7 website, developed as successive rebuilds. The project is part of Mecexis's history of custom websites, with a Django foundation supporting the renewal of the client's digital presence.
Laneb website bringing together products, centres, a blog and a newsletter in a presentation tailored to the brand. The project connects the commercial offering with editorial content and email communications, with Mailchimp integration.
Mas Garcia Muret's e-commerce site connecting wines, shops and winery visits. Two major versions developed on Django and Carticious continue to support online sales, the brand's presentation and activities associated with the winery.
Wine e-commerce connecting vintages, formats, designations of origin, grape varieties, and ratings from critics and sommeliers. Advanced scrapers and cleanup algorithms standardise product records, URLs, descriptions and categories. Performance and SEO work includes preserving previous URLs, while faceted search, promotions, region-based shipping and stock management complete a specialised commercial operation.
Scrapers and algorithms cleaned up product records, URLs, descriptions and categories, alongside dedicated performance and SEO work.
Web application commissioned by Fruitosenc during Mecexis's second year. The project addresses the management of 7-a-side football matches and tournaments, moving competition organisation into a dedicated digital tool.
Gestoria Babià's platform connecting the advisory practice with companies and employees, with 300 active companies in the published case study. It brings together tasks, time, clock-ins, documents, signatures and payroll. The 2026 rebuild adds invoicing, Veri*factu and AI to extract document data, summarise activities and transcribe recordings. Three major versions continue the development of a product started in 2013.
Three major rebuilds since 2013. The 2026 rebuild integrates Nio's features, AI, and task and time management.
DHO Planet's e-commerce site developed on Carticious, with collections and a blog. The project combines the presentation of its offering and editorial content in a single Django platform tailored to the brand.
Two major rebuilds of Babià's corporate website, with content areas, a blog and editorial administration. The project maintains the company's public communications through different stages, renewing both the presentation and the site's foundation.
Development of Cal Marquet's corporate website in 2013. The project uses Django with HTML, CSS and JavaScript to build the business's digital presence during the early period of Mecexis's web work.
Online shop for Off Duties connecting the catalogue, manufacturers, availability, shops, orders, offers and payments. The development coordinates commercial data with the purchasing process, incorporating management functionality beyond product presentation since 2013.
Lottery platform with an integrated social network, started for Loteria Les Bases in Manresa and continued as Mecexis's own project. It included all LAE games, integration with lottery retailers, retailer ratings, shared bets, syndicates and multiple layers of interaction between users. The complexity lay in bringing different gaming operations, collective participation, and relationships between users and lottery retailers together in a single Django system. The code and design were completed, but the product was not commercialised due to a lack of investment.
In 2013, it already combined all LAE games with a social network, syndicates, shared bets and lottery retailer ratings.
ALF Language's website organised into multiple sections, with a Foundation-based frontend. The development structures the content into a coherent web presentation and uses HTML, CSS and JavaScript to create a static informational site.
E-commerce with a three-dimensional crown customiser that lets customers configure the product before buying it. The chosen configuration was passed on to the sewing team, connecting the buyer's decision with the making of the item. The project went through two major versions and combines the shop with 3D visualisation in the browser.
The 3D customiser was functional, and the buyer's chosen configuration was passed on to the sewing team.
Akkistem's corporate website, developed in 2013 with HTML, CSS and JavaScript. The static implementation presents the brand in a lightweight site, with a technical foundation tailored to the project's scope.
Two generations of corporate website for Constructora Cardoner, developed as complete rebuilds. The project supports the evolution of the construction company's digital presence, renewing the company's presentation and the site's technical foundation.
Mecexis's first project, started in 2012, with two generations of e-commerce developed on Carticious. Ribera Digital's custom website includes a catalogue, payments and document generation. The project marks the origin of the e-commerce foundation that would later evolve through other commissions for the studio.
Mecexis's first project. Both major versions were built on Carticious.
Online shop for footwear company KLT, developed on Carticious. The project is part of the evolution of its e-commerce and retains its own identity, distinct from Zateria, another shop developed for the same company.
In-house e-commerce technology, previously called Pinya, developed since 2012 and used in various client projects. Its evolution includes 3D web customisation and B2B features such as shared catalogues, customer-specific pricing, offers and ERP integration. The new version as a standalone product remains in development.
It began in 2012 with Ribera Digital, was previously named Pinya, and has evolved through to Nou Grup's B2B projects.
Just Ten's e-commerce site built on Carticious. The project evolved through three major versions, with extensive shop rebuilds. This history reflects the continued adaptation of the e-commerce foundation to the brand's commercial presence.
Development of the Divercolor website, a concept using food colouring for children's play. Completed in 2012, it is one of Mecexis's early projects and uses Django with HTML, CSS and JavaScript to present the product.